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the crypto financial institution invests €450 million in advertising and marketing

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Revolut, the financial institution open to crypto, has introduced its funding of 450 million euros in advertising and marketing actions in Europe. The objective is to succeed in 50 million prospects globally by the tip of 2024.

Revolut: the financial institution open to crypto and its 450 million euro funding in advertising and marketing

Revolut, the digital financial institution additionally open to crypto, has introduced its funding in Europe of 450 million euros, devoted to strategic advertising and marketing and gross sales actions.

Its important objective is to attain 50 million prospects globally by the tip of 2024, thus marking a 40% year-on-year progress.

Within the particular case of Italy, Revolut goals to turn out to be the primary banking app and attain 2.5 million prospects by the tip of 2024. On this regard, the funding deliberate for 2024 has elevated by 94% in comparison with 2023.

Presently, the digital financial institution that additionally includes cryptocurrencies operates in Italy with over 1.5 million prospects, rating second among the many most downloaded banking apps domestically.

The corporate has already introduced that it’ll quickly launch native IBANs, which won’t solely enhance Revolut’s acceptance all through the nation, however may also permit for extra companies for purchasers.

Revolut: the marketing campaign “The Way forward for Banking” for many who need innovation

The large quantity devoted to Revolut’s advertising and marketing actions has developed the marketing campaign “The Way forward for Banking”, which mixes TV, OOH, DOOH and social media and reveals how Revolut is continually evolving.

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On this regard, Ignacio Zunzunegui, Head of Progress Southern Europe at Revolut, said:

“With the goal of creating an increasing number of shoppers conscious of all of the extraordinary options supplied by Revolut, able to setting an ordinary within the banking sector due to their innovation, we’re additionally launching our largest tv marketing campaign ever known as ‘The Way forward for Banking’ airing in Italy and plenty of different European international locations in 2024”

“The Way forward for Banking” has been developed primarily based on a examine carried out by Revolut and the analysis firm Dynata, which confirms what number of shoppers are in search of higher banking alternate options.

Particularly, the examine on a consultant pattern of the Italian inhabitants of 1000 individuals, confirmed that 5% of the respondents modified financial institution for a greater one final 12 months, whereas 2% regretted not having carried out so.

Not solely that, Italians imagine {that a} banking app ought to be straightforward to make use of (76%), lower your expenses on transactions (41%) and save time (38%).

Revolut affords its prospects the most recent applied sciences to handle their cash by means of a checking account, with low charges, ease of use, anytime and wherever, and likewise integrates extra companies.

The step ahead additionally within the crypto sector: the collaboration with MetaMask

Even within the crypto sector, Revolut goals to be a frontrunner in its product providing. The truth is, earlier this month, the corporate fashioned a partnership with MetaMask, the favored self-custody crypto pockets.

Particularly, Revolut has launched a seamless characteristic for customers, who can reload their MetaMask wallets immediately from their Revolut accounts. This characteristic known as “Revolut Ramp”.

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On this means, customers can entry and make their crypto purchases immediately of their MetaMask wallets, utilizing their Revolut account.

Revolut Ramp is a strategic transfer that meets the rising demand for companies associated to cryptocurrencies from its person base.

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